JENNY ZARATE TRANSFORMATIVE SKINCARE
Identity System & Collateral
SCOPE
Logo System
Typography & Color
Brand Guidelines
Photo Editing
Layout & Social Templates
Newsletters
Business & Marketing Consulting
Copywriting
Messaging & Voice
Jenny Zarate Transformative Skincare is the premier esthetics studio of the Bay Area Coastside and beyond. Jenny’s rigorous standards of excellence for her skincare practices and the product lines she carries need to reflect in her branding and marketing materials.
Mindee developed an identity system and materials to showcase Jenny’s attention to detail, her craft, the space she creates for treatments and her strict adherence to the latest scientific research and formulas.
THE LOGO
The foundation of any brand identity, Jenny's logo communicates her devotion to research and scientific development of new skincare regimens and techniques while also conveying the aesthetic and values of her skincare studio.
Monograms are instantly recognizable in relation to her full logo but are more useful for social media applications, packaging and accents for other printed goods.
